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Home » Miller Lite

Articles Tagged with ''Miller Lite''

Holiday promotions drive marketing strategy

Heineken USA, Stella Artois utilize the holidays and celebrity marketing
December 15, 2015

Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee.


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MillerCoors releases Q3 results

Coors Light, Miller Lite gain market share in premium light beer segment
November 6, 2015

London-based SABMiller plc and Denver-based Molson Coors Brewing Co. reported that MillerCoors, a Chicago-based joint venture, experienced a net income decline of 8.6 percent to $344.4 million for the third quarter compared with the same period last year. 


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2015 Wholesaler of the Year: Andrews Distributing Co.

Texas beer distributor expands portfolio, facilities
jessica Jacobsen
Jessica Jacobsen
September 11, 2015

In 1976, the United States was celebrating its bicentennial, the National Basketball Association and the American Basketball Association agreed to a merger, and the CN Tower was built in Toronto, making it the tallest free-standing land structure at the time.


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Miller Lite extends availability of Original Lite Can

Original Lite Can adds modern twist to classic can
September 3, 2014

Following strong sales earlier this year, MillerCoors decided to make its Miller Lite Original Lite can a permanent package for the brand, according to a brand representative.


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MillerCoors sales increase in Q1 2014

Brewer gains share in above-premium, premium light beer markets
May 7, 2014

Chicago-based MillerCoors, a joint venture between London-based SABMiller plc and Denver-based Molson Coors Brewing Co., saw its net income for the first quarter increase 7.4 percent to $291.9 million compared with the same period in the prior-year period. This income growth was driven by positive pricing and sales mix, cost savings, and lower marketing spending, primarily due to timing differences versus last year, the company says.


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Marketing: Brands entice consumers to join the fun

Miller Lite, Pom encourage fan participation in marketing programs
October 16, 2013

The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.


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Miller Lite rewards designated drivers

August 16, 2013

Miller Lite and the Ford Motor Co. are rewarding designated drivers for helping with responsible consumption with a set of new wheels.


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Marketing: Beverage companies set records, share heritage, promote sustainability

Ceviche Tapas Bar breaks the record for the world’s largest sangria
July 15, 2013

According to new research, Champagne does “go straight to your head,” in a manner of speaking.


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Miller Lite trades buzz cuts for soccer tickets

July 15, 2013

Through a MillerCoors promotion, soccer fans had the chance to prove their passion for the game by getting Miller Time-related designs buzzed into their hair to win tickets to a 2013 CONCACAF Gold Cup game.


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Miller Lite’s on-premise special

June 14, 2013

Miller Lite, a brand of MillerCoors, is upgrading its bottle with a sleek design that provides an innovative, contoured shape that is a modern interpretation of the brand’s signature long neck, it says.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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