Articles Tagged with ''Miller Lite''

Miller Lite, a brand of MillerCoors, is upgrading its bottle with a sleek design that provides an innovative, contoured shape that is a modern interpretation of the brand’s signature long neck, it says.

After a nationwide search that began in March, Miller Lite, a brand of Chicago-based MillerCoors, selected the winners of its Miller Time Internship.

MillerCoors’ Miller Lite brand is keeping its head in the game with two renewed multi-year sponsorships for both Major League Baseball’s Milwaukee Brewers and the NFL’s Chicago Bears.

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.

According to a study by Kelton Research on behalf of Miller Lite, more than half of Americans gather with friends or family the night before Thanksgiving. This year, Chicago-based MillerCoors’ Miller Lite brand is sponsoring some of those get-togethers by giving away $50,000 toward what it’s calling “Beersgiving” celebrations.

MillerCoors introduced a new standard can top for its 12- and 16-ounce size Miller Lite and Miller Genuine Draft cans.