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Home » Newcastle

Articles Tagged with ''Newcastle''

Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
Jennifer Storelli
March 14, 2014

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Newcastle Cabbie Black Ale

December 27, 2013

Heineken USA launched limited-edition Newcastle Cabbie Black Ale, which features notes of various fruits, chocolate and coffee, the company says.


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Newcastle uses ‘Cabvertising’ to market new beer

Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale
December 16, 2013

Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.


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Heineken launches retail program for football parties

Former NFL wide receiver Keyshawn Johnson tapped to offer entertaining tips
November 13, 2013

Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.


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Newcastle brings back fall No Bollocks retail program

Displays, coupons promote Newcastle Brown Ale and limited-edition brews
September 5, 2013

Newcastle Brown Ale, a brand of Heineken USA, White Plains, N.Y., brought back its fall No Bollocks retail program for 2013.


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Newcastle Bombshell

June 3, 2013

Heineken USA Inc., a subsidiary of Heineken International BV, launched limited-edition Newcastle Bombshell pale blonde ale.


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Newcastle Winter IPA

November 20, 2012

Heineken USA announced the first national launch of its limited-edition Newcastle Winter IPA.


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Newcastle’s Halloween edition

October 16, 2012

 Newcastle Brown Ale is welcoming the fall season with its limited-edition Newcastle Werewolf brew.  


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Telling it like it is

September 17, 2012

 Newcastle Brown Ale is attempting to cut through the clutter of advertising with its “No Bollocks” retail program.  


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Newcastle Summer Ale

May 29, 2012

Heineken USA Inc., a subsidiary of Heineken International BV, relaunched its Newcastle Summer Ale for a limited time.


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