Articles Tagged with ''social media marketing''

Jones Soda, Fiat partner for fourth annual contest

Social media contest judges submitted selfies

June 21, 2016

Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say.

Dos Equis launches Choose Interesting campaign

Brand also launching packaging redesign for 120th anniversary

May 26, 2016

This summer, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced it will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World.

Pepsi launches #PepsiMoji campaign

Worldwide campaign features unique elements in each country

May 3, 2016

Purchase, N.Y.-based PepsiCo’s Pepsi brand announced it is taking the world’s global language — emojis — offline in a visually striking and socially shareable campaign, inviting consumers to Say It With Pepsi, the company says. With more than 600 proprietary PepsiMoji designs — from over 1 billion bottles and cans to sunglasses and stadiums — in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis, it adds.

Coors Light partners with Kenny “The Jet” Smith for social media campaign

Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities

March 29, 2016

For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.

Naked Juice use social media to regain consumer trust

Beverage brands use social media marketing to gain trust

Amanda Del Buono

September 16, 2015

There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.

Jim Beam partners with Snapchat for new marketing effort

Whiskey brand utilizes social media platform

September 15, 2015

Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.

Brands find new methods of sampling

Beringer launches flavor strips in test markets

June 15, 2015

As the mobile gadgets market evolves, beverage companies have to find ways to keep up with the new platforms.

Brisk partners with Mishka

Iced tea brand partners to create clothing line

May 18, 2015

Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.

Beverage brands take advantage of apps, social media

Bud Light partners with dating app Tinder for video ad

May 15, 2015

The King of Beers, Anheuser-Busch's Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers.

Snapple asks consumers to share why they #LoveSnapple

Nick Cannon partners with Snapple, New Yorkers to ask the country to share

May 14, 2015

Born in Brooklyn, N.Y., Snapple, a brand of Dr. Pepper Snapple Group, Plano, Texas, has won a special place in the hearts of New Yorkers, and this year the brand rallied its hometown fans to share their love with the rest of the country. Now, Nick Cannon – rapper, actor, host of America’s Got Talent, and Snapple-lover – is joining the brand asking people coast-to-coast to share why they love Snapple online with the hashtag #LOVESNAPPLE, the company says.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.