Trends come and go, a fact that many beverage manufacturers know all too well. Determining which trends will stick can be difficult — especially when it comes to trends within operations. Historically, ink jet coding technology has been the top solution in coding, however, the beverage industry increasingly is embracing laser technology, recognizing that the technology is more than a passing trend, experts say.
Looking across all the categories within the beverage industry, observations showcase that the slogan marketers frequently use, “packaging sells,” might be a reality. The validity is not being challenged; however, the package array on the shelves in most retail outlets indicates that packages, containers, closures and even labels are going through frequent changes at some phase in the supply chain.
An increasing number of SKUs, changing packaging formats and sizes, and a growing interest in personalization are driving a constant need for faster production. Labeling equipment is one area that has felt the pressure from these trends, and the industry continues to innovate to provide beverage manufacturers with the fastest, most flexible machinery, experts say.
The old saying goes that a picture is worth 1,000 words. For beverage-makers, the design of their packages far exceeds that word count as it serves as the first in-person connection to consumers — both new and old.
After being carefully set in a line, when a single domino is knocked over into the next, the entire line will fall. Similar to the cascading effect of falling dominos, changes within the front-end of beverage operations often will cascade through the manufacturing facility all the way to the end-of-line operations, even to case packing and wrapping.
Food and beverage markets comprise majority of demand
March 8, 2016
According to Cleveland-based The Freedonia Group, demand for pouches in the United States will grow 4.4 percent a year through 2020 to $10.1 billion,primarily driven by the introduction of pouch packaging into new markets and the integration of high-value features, such as re-sealable closures and spouts, in more mature markets.
Thirty-eight percent of consumers prefer aluminum cans when tailgating versus 26 percent who prefer plastic bottles. Thirty-six percent of consumers prefer cans at barbecues or picnics, compared with 30 percent who prefer plastic bottles.
Beverage Industry’s October issue spotlights leaders throughout the beverage market and how they are steering their company’s throughout the pandemic. Also in this issue is an update on the bottled water market and it continues to post strong volume gains, how natural and organic retailers are combating broader competition, the ingredient solutions available for next-generation performance beverages, and much more!