Launching its first product line in the United States, Smooch Beverages USA Inc. debuted its Fusion Vodka and Tequila brand in California and other select markets.
Patrón Tequila, the flagship brand of The Patrón Spirits Co., introduced Patrón Extra Añejo Tequila, the first new addition to the core range of tequilas in 25 years, the company says.
Palm Bay International introduced Tequila Bribón, a new concept created in partnership with Casa Don Roberto, a family-owned tequila producer that has been distilling since 1840.
Innovative beverage ideas can come from many places. For Steve Fortuna, the idea for a beverage brand might have been whimsical, but his approach to bringing the idea to fruition certainly was not. Instead, the computer engineer and Wall Street financier has taken a carefully considered, highly strategic approach to every aspect of the process, from product development to market expansion, when founding Blossom Water LLC, Westwood, Mass.
