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So Good So You donates functional juice shots to essential workers

Care packs, craft kits for parents to accompany shots

May 4, 2020

So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.

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VitaCoco pays it forward

Funds of Feeding America and No Kid Hungry to benefit from funds

May 4, 2020

With an upsurge in sales for its coconut water, VitaCoco is donating $1 million to COVID-19 Response Funds of Feeding America and No Kid Hungry.

Article Main image- hand sanitizer recipes

New Podcast: How Distilleries Can Help Battle the Coronavirus

April 20, 2020

Packaging Strategies, a sister publication of Beverage Industry, recently conducted a podcast with craft distillery Cardinal Spirits about how the company has shifted its operations from spirit making to creating hand sanitizer for those in need.

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Coffee brand helps fund all-female farming subgroup

April 10, 2020

In celebration of International Women’s Day (March 8), Queen City Collective Coffee announced the opening of the Hingakawa Women’s Association women’s center in Rwanda, which it helped fund.

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Breville and Soulcycle create biking/juicing event

April 9, 2020

Breville and SoulCycle are partnering to raise money for No Kid Hungry, a national campaign working to end childhood hunger in America.

RECOVƎR 180° partnered with athletes in support of California

The event raised money and awareness

February 19, 2020

Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.

Reuben’s Homebrew Holds 4th Annual Hop Idol Homebrew Contest

February 14, 2020

Reuben’s Brew hosted its Homebrew’s Beer Judge Certification Program (BJCP)-certified Hop Idol Homebrew Contest, which focused on hop-forward beers.

Last Drop - Taylor Karg - Beverage Industry

Beverage companies aid Hurricane Dorian disaster relief

Bacardi announces $1 million donation

Taylor Karg

October 16, 2019

When media began covering the horrific event, many companies and organizations announced donations and other assistance to help disaster relief and recovery.

AQUAhydrate Pink Handle Edition - Beverage Industry

AQUAhydrate released Pink Handle Gallon

Limited-edition packaging benefited Breast Cancer Research Foundation

November 19, 2018

AQUAhydrate initiated a new partnership with the Breast Cancer Research Foundation (BCRF) and donated $10,000 during the month of October. AQUAhydrate promoted the partnership with a limited Pink Handle edition of its gallon package.

Toronto craft brewer launches Fake News Ale

Northern Maverick’s first beer to be available this summer

April 11, 2017

As Northern Maverick gears up for a summer launch, the Toronto craft brewer announced its first beer as part of a charitable line of beers that will be available at its Bathurst brewery/restaurant, onsite beer shop and through direct delivery in Ontario.