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Home » charity

Articles Tagged with ''charity''

Beverage brands work to make summer fun for everyone

Maine Beer & Wine Distributors Association help fund summer camp for girls
July 16, 2014

After the winter that many of us experienced this year, I personally couldn’t wait for summer to arrive, and it looks like I’m not the only one.


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Peroni Nastro Azzuro joins (Red) charity to help fight AIDS

Italian beer brand named official beer of Eat (Red). Drink (Red). Save Lives.
June 2, 2014

Peroni Nastro Azzurro, an Italian beer brand of London-based SABMiller plc, is teaming up with AIDS charity (Red) as the official beer of Eat (Red). Drink (Red). Save Lives. The new (Red) campaign, which runs through June 10, is led by chef Mario Batali and butcher and meat purveyor Pat LaFrieda to raise money and awareness to fight AIDS. Peroni will provide support at a number of participating restaurants and bars across the country during the campaign.


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Jamba Juice supports Food Bank For NYC with fundraiser

Consumers who donate $1 to Food Bank For New York City will receive a Jamba Juice coupon book
May 27, 2014

Jamba Juice stores in all five boroughs of New York City are coming together to support Food Bank of New York City through a consumer donation initiative. The stores owned by Emeryville, Calif.-based parent company Jamba Juice Co. are encouraging consumers to donate $1 to Food Bank For New York City and, in return, will give the consumers a Jamba Juice coupon book with various deals for use with their next Jamba Juice visits. All proceeds collected through June 13 will provide funding for the approximately 400,000 free meals that are distributed by Food Bank each day to New Yorkers in need.


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PepsiCo commits $300,000 to Balkan flood relief efforts

Beverage company works to help 1 million people in Serbia and Bosnia-Herzegovina
May 27, 2014

Purchase, N.Y.-based PepsiCo Inc. and its philanthropic arm, the PepsiCo Foundation, are donating $300,000 to support international relief efforts in Serbia and Bosnia-Herzegovina following massive flooding that has caused widespread devastation and destruction. In addition to this financial commitment, the company is donating 1.5 tons of its products to help the more than 1 million people in need.


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Beverage brands toast spring celebrations through marketing

Campaigns, new products celebrate Mother's Day, FIFA World Cup, World Water Day
May 16, 2014

The night before having surgery, consumers often savor a full meal and drink in preparation for the next few hours of fasting.


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Technology deepens connections between beverage brands and consumers

Craft beer brand uses Qliktag Software to share brand story, Jagermeister's JagerBonds mobile app helps consumers commemorate nights out
April 16, 2014

For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”


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Sierra Nevada invites craft breweries to ‘Camp Across America’

Traveling beer festival aims to be the largest craft beer celebration in history
April 9, 2014

Chico, Calif.-based Sierra Nevada Brewing Co. has invited every one of the more than 2,700 craft breweries across the country to participate in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, aiming to bring together brewers and their fans, the company says.


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Beverage companies send aid to the Philippines

Donations help relief effort in wake of Typhoon Haiyan
November 13, 2013

In the wake of the devastation caused by Typhoon Haiyan on Friday, Nov. 8, beverage companies are working fast to send aid to affected communities in the Philippines. The typhoon flattened towns, destroying at least 80,000 homes and leaving more than 582,000 people homeless and more than 2,275 dead, according to a CNN report.
 


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TalkingRain sponsors summer camp for adults

Proceeds from event benefit nonprofit children’s camp
July 30, 2013

Seattle-based TalkingRain, the maker of Sparkling Ice, announced its sponsorship of Party Camp, a one-day event that aims to bring the joy of summer camp to grown-ups while helping the underprivileged.


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African Passion wines

March 6, 2013

KWV launched a line of seven African Passion wines in the U.S. market.


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