With beverage-makers increasingly seeking ingredients that deliver a specific function, the functional beverage market is addressing a wide range of product attributes, experts note.
The Supers feature 3 flavors to help consumers restore, glow and unwind, it says
October 8, 2019
San Francisco-based Pop & Bottle, a wellness coffee brand known for its organic, dairy-free lattes, announced the launch of its new line of functional oat milk lattes: The Supers.
Beverage designed as natural stress-relief alternative
January 16, 2019
New York-based Bimble Beverages announced the national release of its brand new sparkling drink: Bimble. The beverage features 25 mg of hemp-derived, full-spectrum CBD, which is more than double the CBD content of many CBD beverages on the market, the company claims.
JÚS by Julie introduced its Probiotic + Prebiotics Energy & Calming Shots, which contain 1 billion colony-forming units of GanedenBC30 vegan probiotics and prebiotics.
As the energy drink market reaches saturation, relaxation, stress-relief and mental focus beverages are the next logical place for innovation in the functional beverage market, experts note.
Consumers are increasingly looking for functionality in their beverages. Beverage manufacturers are developing products that will appeal to consumers’ needs and wants including health, strength, energy and relaxation.
Remember cramming for exams in college? Many students who tried to pull all-nighters in order to prepare for a test the next day might have turned to coffee to stimulate their cognitions.