#DragForAllFlavors effort celebrates the holidays with larger-than-life music video
bubly sparkling water, a brand of Purchase, N.Y.-based PepsiCo, and SAGE, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City's LGBTQ+ community in the latest phase of the bubly brand's hashtag #DragForAllFlavors campaign.
The bottled water category continues its premium turn, as beverage-makers experiment with new ways to improve water’s hydrating ability and add extra health benefits.
PERRIER: PERRIER x MURAKAMI features original artwork by Japanese artist
PERRIER Carbonated Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., announced the release of PERRIER x MURAKAMI, a collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER. In October, limited-edition PERRIER screen-printed glass bottles featuring original artwork by Murakami launched around the world.
Sparkling Ice sparkling waters, a brand of Seattle-based Talking Rain Beverage Co., showcased the packaging redesign of its Sparkling Ice +Caffeine, in all six flavors. Featuring a clean, bright and ombre-like design, this colorful refresh will roll out across the country beginning in October, the company says.
Contest praising hometown heroes to award winner $10,000
Sparkling Ice’s Cheers to Heroes contest celebrates America’s hometown heroes together with the Honor Flight Network has received more than 3,000 nominations of hometown heroes from 1,700 cities across the country to contend for $10,000.
Limited-edition 12-pack includes all flavors from sparkling water brand
Spindrift, Newton, Mass., released the Drifter Pack: A Spindrift Tasting Experience. This limited-edition 12-pack includes one of each of the brand's 11 flavors and two cans of the latest flavor release, Spindrift Pineapple