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Home » drink mixes

Articles Tagged with ''drink mixes''

Hydrant Variety Pack

Hydrant announces Josh Allen as brand ambassador, investor

Company to add more partnerships this year
March 12, 2021

New York-based Hydrant announced that pro quarterback Josh Allen has been named the brand’s first ambassador.


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Hydrant Sleep

Hydrant Sleep

March 5, 2021

Consumer wellness brand Hydrant released its newest product: Sleep. 


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True Lemon Kids

True Citrus launches True Lemon Kids clean-label drink mixes

Launch coincides with Walmart gift card giveaway promotion
December 3, 2020

Baltimore-based True Citrus launched True Lemon Kids, a low-sugar, clean-label powdered drink mix designed for children.


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Liquid IV Immune Support

Liquid I.V. releases Hydration Multiplier+ Immune Support

New drink features Wellmune to boost immunity
October 7, 2020

Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.


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Georgia National Guard

Operation Gratitude sends care packages to first responders, deployed service members

Starbucks, Liquid IV hydration among the companies donating products
September 11, 2020

Operation Gratitude ships beverages, snacks and treats to first responders, National Guard members and deployed troops to express thankfulness. 


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Nesquik New Packaging

Nesquik launches brand redesign for its powders, milks

Bunny icon Quiky features new silhouetted color palate depending on product flavor
September 4, 2020

Noting that some of its powders and milks  have been around for 75 years, the Nestlé design team revamped its whimsical rabbit Quiky while emphasizing a bold yellow as a beacon for the brand.


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Liquid I.V. Energy Multiplier

Liquid I.V. Energy Multiplier

September 1, 2020

Liquid I.V. released Energy Multiplier, a non-GMO, vegan electrolyte drink mix that provides two to three times more hydration than water alone, it says.


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Neuro Drink Mixes

Neuro Brands releases drink mixes

neruoSLEEP, neuroIMMUNE now available as powdered drink mixes
July 9, 2020

Neuro Brands LLC, Los Angeles, has introduced a new line of powdered drink mixes. The new mixes debuting this week are powdered versions of the neruoSLEEP and neuroIMMUNE beverages.


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Liquid I.V. Donation

Liquid I.V. shifts gears with samples by sharing with frontline workers

Drink mix brand donates resources from canceled events to medical professionals
April 13, 2020

Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.


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Empty bar during COVID-19 outbreak
Channel Strategies

On-premise businesses adapt to COVID-19, plan for future

Businesses shift operations, develop strategies for eventual reopening
Sarah Graybill
Sarah Graybill
April 1, 2020
As bars and restaurants close their doors or move services to drive-up, pick-up or deliver-only in response to the COVID-19 pandemic, the global on-premise food and beverage industry is reeling with the repercussions.
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  • The image displays bottles of ready-to-drink iced coffee or latte beverages.
    Sponsored byVibrant Ingredients

    Preserving Coffee’s Complexity in the Age of Functional Beverages

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    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

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2026 state of the industry

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April 29, 2026

2026 State of the Industry Series: Alcoholic Beverages

In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts S&D Insights LLC delve into these trends and how they’re shaping the industry.

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