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Home » Heineken USA

Articles Tagged with ''Heineken USA''

Heineken BrewLock

Heineken USA adds Heineken Light, Strongbow Gold Apple to BrewLock keg offerings

Brands join Heineken Lager, Newcastle Brown Ale in availability
April 6, 2016

White Plains, N.Y.-based Heineken USA announced that Heineken Light and Strongbow Gold Apple Hard Cider now are available on the BrewLock keg system. BrewLock, the company’s on-premise draft technology, was developed by Heineken as a means to consistently provide a freshly brewed beer taste in an easy-to-install format, without compromising the quality that consumers demand, the company says.


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Beers of Mexico 2016

Heineken USA’s Beers of Mexico variety pack returns

Limited-edition Dos Equis Azul part of new Spring pack
March 28, 2016

Heineken USA, White Plains, N.Y., announced the return of its Beers of Mexico variety pack, an all-in-one party solution that features limited-edition Dos Equis Azul joining 


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Heineken Soccer is Here 2016

Heineken launches Soccer is Here campaign featuring international soccer stars

Fans encouraged to participate in Never Miss a Minute photo contest
March 8, 2016

To once again showcase its support of soccer in the United States, Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched its Soccer is Here campaign. 


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Del Toro Heineken

Benicio Del Toro featured in new Heineken campaign

Global campaign invites consumers to learn about the brand’s history
February 29, 2016

Heineken unveiled a new integrated global marketing campaign called There's More Behind the Star. The brand of White Plains, N.Y.-based Heineken USA is inviting consumers to discover the authentic stories that are the foundation of the global brand, it says.


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Dos Equis 2016 Cinco de Mayo

Dos Equis announces Cinco de Mayo marketing campaign

Campaign offers consumers the chance to win the Most Interesting Man in the World’s possessions
February 26, 2016

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage consumers to celebrate with Dos Equis and enter for a chance to win items from the Most Interesting Man’s collection of worldly possessions guaranteed to upgrade any Cinco de Mayo Celebration, the company says.


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WYOP pole topper

Sports, education drive beverage campaigns

Heineken, Napa Valley Wine Train embrace football season
January 15, 2016
U.S. retail sales of tea and ready-to-drink tea grew 19.8 percent to $7.3 billion between 2009 and 2014, according to Chicago-based market research firm Mintel.
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Holiday promotions drive marketing strategy

Heineken USA, Stella Artois utilize the holidays and celebrity marketing
December 15, 2015

Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee.


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Consumers purchase beverage-related gifts during the holidays

Beverage brands unleash holiday marketing campaigns
Barbara Harfmann
December 15, 2015

The holidays are here, and time with family and friends spent over food and drinks is a big part of many gatherings. Beverage brands also hop on the holiday bandwagon by displaying festive flavors in brightly colored packaging to entice consumers.


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Heineken USA joins The Recycling Partnership

Partnership to improve curbside recycling in the US
December 1, 2015

The Recycling Partnership, Falls Church, Va., a national nonprofit committed to improving curbside residential recycling, announced that White Plains, N.Y.-based Heineken USA is the first alcohol company member, effective immediately, to join its program. As a leading sponsor, the brewer will provide industry expertise to help improve consumer education, elevate the quality of curbside recycling and drive increased recovery of recyclable glass in communities nationwide, the companies say.


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NBWA Convention and Tradeshow post-show report

NBWA discusses trends in beer distribution
November 16, 2015

The National Beer Wholesalers Association (NBWA), Alexandria, Va., hosted its 78th annual convention and tradeshow Oct. 11-14 at Caesars Palace in Las Vegas.


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