Kombucha, cannabis infusions serve as growth opportunities for tea category
July 15, 2019
Today, consumers worldwide are enjoying tea hot or iced in familiar flavors like black, white, green and oolong as well as in newer varieties like matcha and sencha.
Purpose Purple Teas launched three new flavors in its Hint of Sweet line including Watermelon Mint, Grapefruit Lime and Sea Salt; as well as two new flavors in its Simply Purple line including Blood Orange and Coconut Lime.
As one of the most consumed beverages around the world, tea offers an array of health benefits including reducing cancer and heart disease risk, to improving dental health and boosting weight loss.
Numi Organic Tea launched a new line of ready-to-drink (RTD) teas – Numi Tea Latte Concentrates – in two varieties: Matcha Green Tea Latte and Turmeric Chai Golden Tea Latte.
GT's Living Foods, Los Angeles, launched ALIVE, a line of adaptogenic teas inspired by Ayurvedic medicine. An infusion of three adaptogenic mushrooms, reishi, chaga and Turkey tail, is combined with select varieties of teas and a touch of raw apple cider vinegar. The result is a light, refreshing beverage that helps support the body's ability to fight stress and balance natural energy, the company says.
One sub-segment of RTD teas that seems to be appealing to the masses is kombucha — a tea that has been fermented with bacteria and yeast, and is rich with probiotics, antioxidants, amino acids and enzymes.
As consumers continue to adjust to the new year, their thirst for healthier versions of favorite beverages also continues. In the Readers’ Choice: New Product poll for January, Beverage Industry readers’ selected Frankly Organic Vodka as their favorite new product release.
