Articles Tagged with ''advertising''

34-VM1911-4843-VM_VintageLaunchCollateralMoviePoster_A0_05.jpg

Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine

April 12, 2020

New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.

Spindrift secures $20M in Series B-2 funding

April 13, 2018

This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says

Survey shows how millennials like to consume advertising

Consumer demographic open to a variety of ad mediums

Amanda Del Buono

April 14, 2017

As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.

Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner

Barbara Harfmann

August 15, 2016

One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.

Diet Coke kicks off new ‘Get A Taste’ marketing campaign

The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall

September 22, 2014

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.

Heineken supports reformulated Heineken Light beer with new campaign

Actor Neil Patrick Harris supports the product in “Best Tasting Light” campaign

July 22, 2014

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.

Veev Spirits overhauls its flagship brand with Veev 2.0

Brand repositioning includes new formulation, packaging and ad campaign

July 16, 2014

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.

The Coffee Bean & Tea Leaf launches its largest ad campaign to-date

Summer campaign urges consumers to “Keep Cool and Summer On” with iced drinks

July 16, 2014

The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.

Technology deepens connections between beverage brands and consumers

Craft beer brand uses Qliktag Software to share brand story, Jagermeister's JagerBonds mobile app helps consumers commemorate nights out

April 16, 2014

For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”

Seagram’s Escapes unveils new ad campaign, flavors and packaging

Flavored malt beverages will be packaged in cans for the first time

April 11, 2014

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.