Functional water - Articles - Page 4

Hydrive Energy Water

February 2, 2017

Hydrive Energy Water, a brand of Big Red Inc., announced the launch of its reformulated enhanced water, which comes along with new packaging and branding, the company says.

Infographic: Projections for the value-added water category

Beverage Marketing Corporation predicts category to reach 909 million gallons by 2020

Jessica Jacobsen

January 16, 2017

For consumers, beverages need to provide more than hydration and refreshment. One category that highlights this is value-added water.

FATwater

January 5, 2017

Adding a new line to its portfolio, Bulletproof 360 Inc. introduced FATwater.

Bulletproof releases FATwater

Enhanced water contains Brain Octane oil

January 3, 2017

Los Angeles-based Bulletproof, makers of Bulletproof Coffee and other performance enhancing and nutrition products, announced the release of its newest fat-enhanced beverage: FATwater.

Enhanced water category evolves, caffeine waters gaining presence in market

Several caffeinated bottled waters on display at NACS 2016

Amanda Del Buono

December 16, 2016

With my college roommates getting married next year, I have made it my bridesmaids’ duty to help the bride-to-be get in shape before her big day. We’ve been using our FitBit app to help each other stay motivated and exercise, but cutting back on calories consumed also has been an important part of my personal goal. However, this has been more challenging than I anticipated, as I often desire a mid-day refreshing kick of energy.

Blackmp Living Water

November 4, 2016

Foods For Athletes now offers its Blackmp Living Water, an alkaline energy water.

Bottled water nearing No. 1 spot for U.S. consumption

Sparkling waters continue to outpace category

Jessica Jacobsen

October 10, 2016

As health and wellness gains more attention from consumers, some food and beverage categories have faced new challenges. However, the bottled water market is one beverage category that has benefited from the increased prevalence of better-for-you products as more consumers strive to lead healthier lives.

Readers name their favorite beverage of July

Trimino Protein Infused Water captures more than 50 percent of vote

Jessica Jacobsen

August 16, 2016

Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.

Sobe launches two new flavors

Enhanced-water brand celebrates 21st birthday with #SOBENotSorry campaign

August 8, 2016

Sobe, a brand of Purchase, N.Y.-based PepsiCo Inc., is turning 21 this year and launched the #SOBENotSorry campaign as part of its celebration. The brand also released two new flavors: Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade).