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Home » orange juice

Articles Tagged with ''orange juice''

V8 vegetable fruit drink

Juice smoothies, flavor innovations trending in juice category

Category seeks to combat concerns about sugar content
jessica Jacobsen
Jessica Jacobsen
January 11, 2016

As consumers seek out better-for-you beverage options, categories like juice and juice drinks are seeing a retooling of products to help appeal to these health-focused shoppers.


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Organic Orange Turmeric and Reduced-Calorie Orange Coconut juices

October 1, 2015

Uncle Matt’s Organic announced the nationwide release of two new, organic juices: Organic Orange Turmeric and Reduced-Calorie Orange Coconut. 


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Seminole Pride Noble juices add 12-ounce bottle

New size appeals to health-conscious, on-the-go consumers
January 16, 2015

W.G. Roe & Sons released eight of its most popular Seminole Pride Noble juices in 12-ounce “Grab & Go” packages.


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Shopper's viewpoint could help CPG brands, retailers

Nielsen emphasizes product connections to increase retail sales
jessica Jacobsen
Jessica Jacobsen
December 16, 2014

Social media channels have allowed many of us to make connections that previously weren’t possible. For instance, my Swedish penpal from when I was in third and fourth grade found me on Facebook a few years ago, allowing us to make the international connection once again.


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Evan Williams Kentucky Slush

June 5, 2014

Heaven Hill Distilleries Inc. launched Evan Williams Kentucky Slush bourbon-based premixed cocktails in select test markets for the summer months.


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Juicing trends could benefit CPG market

Juice-makers answer call for less sugar
jessica Jacobsen
Jessica Jacobsen
January 10, 2014

Headlines about a select few professional and amateur athletes have put a negative connation on the term “juicing.” Although athletes aren’t without their share of “bad apples,” more and more consumers are giving the term a new, healthier definition.


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Florida Orange Juice uncovers pet peeves

February 18, 2013
In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.
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Marketing: New programs, apps, events and contest entice consumers

February 18, 2013

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  


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Finding the goodness inside of juices

Jennifer Storelli
January 11, 2013

 Although juices have long been a popular start to the day because of their wholesome nutrition, vitamins and more, the category has experienced numerous innovations aligning with consumer trends.  


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Taking the road toward innovation

Stephanie Cernivec
October 16, 2012

 When launching a beverage at retail, companies can choose to take the traditional route or take a chance and travel the more innovative road.  


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