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Home » Whiskey

Articles Tagged with ''Whiskey''

Johnnie Walker releases digital mentorship program

Program utilizes Amazon Alexa, social media, delivery apps
Amanda Del Buono
November 14, 2016
It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.
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Timber Creek Distillery Bourbon

Timber Creek Distillery releases bourbon blending kit

Limited-edition gift set includes 100 percent single-grain whiskeys
November 8, 2016

Timber Creek Distillery, Destin, Fla., launched a bourbon blending kit. The limited-edition gift set features a selection of 100 percent single-grain whiskeys and Timber Creek's Bourbon Blending Guide, allowing consumers to create their own bourbon blend.


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Crown Royal Vanilla

Crown Royal Vanilla

November 7, 2016

Crown Royal, a brand of Diageo North America, introduced Crown Royal Vanilla Flavored Whisky, a blend of hand-selected Crown Royal whiskies infused with the flavor of Madagascar Bourbon Vanilla. 


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Beach Whiskey

Beach Whiskey

October 12, 2016

Beach Whiskey LLC launched its first line of American whiskeys, celebrating the beach lifestyle. 


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Technomic2

Technomic expects modest growth for alcohol on-premise

Beer, wine to grow 2 percent
August 30, 2016

In evaluating its forecasted growth expectations for beverage alcohol sales at the nation's bars and restaurants, Chicago-based Technomic expects to see modest improvements in 2016, the market research firm says. This comes from research conducted for Technomic's Adult Beverage Planning Program, a membership-based program delivering suppliers with research on key topics and trends related to the adult beverage on-premise industry.


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DN Reserve

David Nicholson Reserve

August 18, 2016

Luxco announced the launch of David Nicholson Reserve in select markets. The 


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Stillhouse

Stillhouse 100% Clear American Corn Whiskey

August 10, 2016

Stillhouse Spirits Co. introduced its self-titled 100 percent clear corn whiskey in select markets. 


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Suntory Whisky Toki

Suntory Whisky TOKI

August 8, 2016

Suntory Whisky, a brand of Beam Suntory Inc., announced the release of Suntory Whisky TOKI, its newest Japanese whisky varietal to launch in the United States. 


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Castle Brands new packaging

Castle Brands redesigns packaging for Irish whiskey brand

Knappogue Castle expressions feature new bottle and labels
July 15, 2016
Castle Brands released redesigned bottles and labels for its Knappogue Castle Single Malt Irish Whiskey brand and its three core expressions: 12-year Single Malt Irish Whiskey, 14-year Twin Wood Single Malt Irish Whiskey and 16-year Twin Wood Single Malt Irish Whiskey.
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Cedar Ridge single malt

2016 State of the Industry: Wine, spirits markets benefit from specialty releases

Whiskey, red blends gaining market shares
July 11, 2016
Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.
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