Regardless of whether consumers are drinking beer, wine or spirits when dining out, suggested food pairings and recommendations from influencers, like bartenders and wait staff, can motivate consumers to try something new or trade up to a more premium product.
Dark Horse Comics, XXX Distillery LLC and Prestige Imports LLC have agreed to license, produce and distribute, respectively, Hellboy Hell Water Cinnamon Whiskey nationwide.
Category gains market share for 7th consecutive year
February 8, 2017
The distilled spirits sector achieved accelerated growth in 2016 with supplier sales up 4.5 percent to $25.2 billion, volumes up 2.4 percent to 220 million cases and a seventh straight year of market share gains relative to beer, the New York-based Distilled Spirits Council announced at its annual economic briefing for media and Wall Street analysts, sponsored by Spirited Funds.
Deutsch Family Wine & Spirits announced the launch of a new bottle and label design for its premium American whiskeys: Redemption Rye, High Rye Bourbon and Bourbon.
Yerba Buena Beverage LLC, doing business as Gold Bar Bottling Co., now offers Gold Bar Premium 889 blend, an American whiskey finished in gold-plated barrels, it says.
It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.
Limited-edition gift set includes 100 percent single-grain whiskeys
November 8, 2016
Timber Creek Distillery, Destin, Fla., launched a bourbon blending kit. The limited-edition gift set features a selection of 100 percent single-grain whiskeys and Timber Creek's Bourbon Blending Guide, allowing consumers to create their own bourbon blend.
Crown Royal, a brand of Diageo North America, introduced Crown Royal Vanilla Flavored Whisky, a blend of hand-selected Crown Royal whiskies infused with the flavor of Madagascar Bourbon Vanilla.