Former British politician and newspaper editor George Osborne, is quoted for saying, “In football, as in politics, resilience pays off.” Likewise, in beverages, experts note that the kombucha market remains resilient as consumer demand for functional drinks is central to the industry.
“The kombucha market demonstrated resilience and continued growth,” says Kendra Sepulveda, director of Kombucha Brewers International (KBI), Beverly Hills, CA. “Consumer interest in functional ingredients remained a significant driver, contributing to sustained demand for fermented beverages like kombucha.”