Bogle Family Wine Collection announced the release of Element[AL] Wines, a wine brand with 750-ml aluminum wine bottles that are lightweight, infinitely recyclable, and are made in the shape of a traditional wine bottle. 

The Element[AL] portfolio will be available in 100% recyclable aluminum bottles in four varietals: Chardonnay, Pinot Grigio, Rosé and Pinot Noir. Each wine varietal is grown in sustainable vineyards throughout California’s premier growing regions.

“Element[AL] is more than just the launch of a new wine brand, it’s the beginning of a new way of thinking for the wine industry,” said Jody Bogle, vice president of consumer relations at Bogle Family Wine Collection, in a statement. “We began by looking for ways to lightweight our existing glass bottles, and that led to a more radical approach that we feel consumers are ready to embrace.”

Element[AL] was forged after nearly three years of research and development. The brand features new aluminum wine bottle technology that beckons the eye with a sleek silhouette reminiscent of traditional glass wine bottles yet provides environmental responsibility without compromise on taste, design and function, the company says. 

Element[AL]’s giftable bottle is label-less and is dressed in a 360-degree deco design printed directly on the bottle featuring bespoke hand-drawn artwork that is unique to each varietal. Through internal research, Element[AL] also concluded that there is no perceived taste difference between aluminum and glass bottles as the result of a blind taste test of wines aged for one year in glass versus aluminum bottles.

“We’ve been developing Element[AL] for over three years,” said Paul Englert, vice president of marketing at Bogle Family Wine Collection. “We were committed to finding a way to dramatically reduce the carbon footprint of traditional wine bottles in a manner that still connected with consumers. Our comprehensive research indicates exceptionally high consumer purchase interest for this game-changing aluminum wine bottle.”

Element[AL] Wines currently is available for a $16.99, and will be in-store with major retailers nationwide in March. Prior to its national roll out, Element[AL] Wines was previewed at the 2024 Sundance Film Festival as the official wine of the festival. Element[AL] also will be available in select international markets throughout 2024.