The phrase rose-colored glasses refers to a person having an overly optimistic viewpoint. As packaging suppliers innovate for the future of consumer packaged goods, a more apropos saying might be sustainably created glasses as more companies are placing their new product development efforts into making more sustainable solutions.
Ron Skotleski, vice president of sales and marketing for Crown’s North America beverage division within Crown Holdings Inc., Tampa, Fla., notes that sustainability is the name of the game for the company.