The phrase “a buzz of activity” is commonly used to denote that a space is filled with many actions and conversations driving an event or gathering. In the beverage market, many will note that the activity in terms of innovations is coming from the low- and no-alcohol beverage space.
“There has been tremendous activity in the non-alcoholic space between beer and mocktails,” says Brian Sudano, managing partner at Beverage Marketing Corporation (BMC), New York and Wintersville, Ohio. “With strong innovation and support the non-alcoholic market is up in the high double digits. The low alcoholic market is a little more mixed.