In an episode of NBC’s sitcom “Parks and Recreation,” the parks department considers a partnership with local candy company, Sweetums, which would allow concession stands in Pawnee parks to sell NutriYum energy bars. Initially, Leslie Knope, deputy director of the parks department, supports the idea. After learning from nurse and bestie Ann Perkins that the bars are extremely unhealthy and loaded with sugar, Knope works to stop the partnership, only for public vote in favor of the deal.
Conversely, in the real world, more consumers are finding favor for healthy food and drinks. To provide energy without added sugars, Phocus, a sparkling energy water, was created to bridge the gap between hydration and focused energy.