Research and analysis have revealed that term warehouse has different labels: distribution terminal, sales center and fulfilment storage, depending upon the functional use of the facility and the industry involved. In the beverage arena, distribution center is an appropriate reference, serving as the concluding step in the beverage supply chain.
Therefore, the distribution center becomes a focal point for evaluating how efficiency is defined and what actually is involved when beverage packaging is handled, so that useful warehouse performance and costing figures can be determined in a dynamic beverage marketing environment.