PEPSI Dig In Day returns to celebrate, support Black-owned restaurant
Event to cover $100,000 in free food to encourage diners to discover Black-owned restaurants
PEPSI Dig In, the brand’s platform designed to drive access, business growth, and awareness to Black-owned restaurants, returns with Pepsi Dig In Day, its annual calling to encourage diners across the country to visit Black-owned restaurants.
This year, Pepsi Dig In Day is Aug. 19, timed to National Black Business Month and is expanding its efforts to amplify and support Black-owned restaurants. New marquee activities across the country include a block party in Washington, D.C. highlighting local Black businesses, curated dinner events featuring chefs and restaurateurs in partnership with the James Beard Foundation, and Pepsi Dig In covering $100,000 in free meals for consumers when they visit select restaurants across the country.