While trying to solve a mystery of when Shawn Spencer originally met the notorious Yang in the episode “Yang 3 in 2D” of the TV show “Psych,” Henry Spencer calls up his ex-wife Maddie to ask about a shirt that Shawn wore in childhood. The former detective notes that his son stopped wearing shirts with brand names on them after his ninth birthday. When Maddie asks why, Henry responds that Shawn “didn’t want to promote products without being paid for them.”
Although Shawn Spencer might have been concerned about his place in out-of-home (OOH) advertising, the market is seeing opportunities for brands to step up their efforts with truck media.