Summertime is a highly anticipated for many ― especially those of us in cold weather parts of the United States whom are looking forward to enjoying the outdoors after a cold winter and rainy spring. In addition to the longer days and social gatherings that accompany the summer season is a shift in beverage consumption trends.
In an Insights released just before summer from NielsenIQ titled “Sip into Summer: Unveiling the Top 5 Summer Beverage Trends,” the market research firm hones in on some trends that had been gradually rising but also ones that some might not have seen coming.