In the 1989 film “Field Of Dreams,” Ray Kinsella (Kevin Costner), troubled by his broken relationship with his late father, a devoted baseball fan, exhibits fears of growing old without achieving anything. One night, while walking through a cornfield on his farm in Dyersville, Iowa, Ray hears a voice whispering: “If you build it, he will come.” He then sees a vision of a baseball diamond in the cornfield and “Shoeless” Joe Jackson standing in the middle. Despite taunts of lunacy, Ray builds a baseball diamond on his land, supported by his wife, Annie (Amy Madigan).

In the real world of beverage operations, where planning to build a new facility is not based on lunacy or whispers of spirits from the past, experts note that a variety of factors come into play, influencing new facility builds.