Blue Moon changes name to Bellyside Wit on limited packaging release
Blue Moon was born in a ballpark in 1995, first brewed out of a love for baseball in the Sandlot Brewery at Coors Field. Originally named Bellyslide Wit as a nod to the act of sliding onto base, the beer evolved to become the iconic Blue Moon Belgian White Belgian-Style Wheat Ale. To kick off the 2023 season, Blue Moon is paying homage to its original name for a limited time only.
To help bring back Blue Moon Brewing Co.’s bright ballpark history, Blue Moon is partnering with another legend born out of the ballpark, Ebbets Field Flannels, to design the Bellyslide Wit packaging and a capsule apparel collection. The merchandise will feature a throwback flannel baseball jersey, T-shirts and ball caps and will be available for purchase by consumers 21 and older while supplies last on the shop website.