Brand partners with Dick Vitale for marketing campaign
For passionate college basketball fans, March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress. That’s why Coors Light, the beer made to chill, introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March.
“Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands, in a statement. “We’re making sure that fans watching the games at home or at bars nationwide can cool down with a Coors-icle.”