Rémy Martin celebrates 50 years of hip-hop with packaging
VSOP Mixtape Volume 3 Limited Edition release coincides with Mixtape Street Art Museum
To celebrate the 50th anniversary of hip-hop and the final installment of the brand’s three-party trilogy, Rémy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology. The VSOP Mixtape Volume 3 Limited Edition honors the legacy of music and cognac: two cultures that share the same path to excellence and launches in tandem with immersive experiences that pay homage to mixtape music culture in the ’80s/’90s.
To commemorate the historic milestone in hip-hop culture, Rémy Martin will introduce the Mixtape Street Art Museum, a traveling exhibit spotlighting eight iconic DJs from five key cities across the nation, imagined by the talented illustrator, Xia Gordon. A series of mixtape events with iHeartMedia will be available to hip-hop fans through the mural’s A.R. technology, and will support a marquee partnership with the “The Official Record of Hip-Hop,” the Universal Hip Hop Museum.