Ridgefield, Conn.-based ReserveBar, an established eCommerce leader in luxury and ultra-premium spirits, Champagne and wine and The Tasting Alliance, San Francisco, which operates a portfolio of global spirits and wine competitions, announced partnering to create Top Shelf.
The immersive, multi-day event will bring together the world's most exciting, illustrious and award-winning brands and discerning consumers to experience the best that the industry has to offer, the companies say.
The inaugural event will take place at Resorts World in Las Vegas on June 16 and 17.
Brands were hand-selected to participate in this showcase by the most prestigious blind-judging panel in the world, and Top Shelf is poised to become the ultimate event for wine and spirits discovery, the companies say. Focusing on education and unique, immersive experiences, Top Shelf will feature a curated assortment of double gold and gold medal winners from The San Francisco World Wine and Spirits Competitions, New York World Wine & Spirits Competitions, Singapore World Spirits Competition and The Tasting Alliance Beer, Ready-to-Drink and Cider Competitions, they note.
Consumers will have the opportunity to taste new and rare products, attend master classes, learn more about the rich history of the industry and interact with the founders, distillers, and experts in attendance who are among the wine and spirit industry's most trusted authorities.
"The level of passion and enthusiasm in our industry, from the creators and distillers making the best wine, spirits and beer in the world to the enthusiasts and aficionados who enjoy discovering amazing new products just as much as they enjoy drinking their favorites, is extraordinary," said Derek Correia, president of ReserveBar, in a statement. "ReserveBar has always been about making it easy for consumers to discover, explore, access and purchase the finest products in the world, so creating an event that can bring that to life in person, where you can shake hands with and talk to the creators and visionaries behind these extraordinary brands, taste them and learn about them and ultimately buy them for your own home bar to enjoy and share with your friends, was one of those ‘we have to do this’ moments."
Amanda Blue, chief operating officer of The Tasting Alliance, added: "We are excited to invite consumers and industry professionals to experience and enjoy a curated collection of wine, beer and spirits that hundreds of our judges have blind-selected and evaluated to be the best in the world. Aficionados and newcomers alike can immerse themselves in new brands, taste an incredibly rare product they have been itching to try and partake in some of their household favorites. It is a win-win for both brands and consumers alike. Get ready to take your palate on the ultimate journey with us next year at Top Shelf."
In addition to the highly curated tasting and classes, ReserveBar and The Tasting Alliance will host the Top Shelf Awards Gala Dinner on June 17, honoring the outstanding leaders driving the wine and spirits industry forward and announcing winners in the Best of Class and Best of Show categories from The Tasting Alliance Competitions.
Tickets will go on sale early 2023, with programming announced at that time.