Celsius named The Official Energy Drink Partner of Orange Blossom Classic Committee
The Orange Blossom Classic Committee announced Boca Raton, Fla.-based Celsius Holdings Inc., makers of the global fitness drink CELSIUS, as the official game-day energy drink sponsor of the match-up between HBCU powerhouses Jackson State University and Florida A&M University on Sept. 4 at Hard Rock Stadium in Miami Gardens, Fla.
“We are excited that CELSIUS has joined the Denny’s Orange Blossom Classic family as our official energy drink partner. Equally exciting is their commitment to NIL opportunities for multiple players who are a part of the OBC weekend,” said Kendra Bulluck-Major, executive director of the Orange Blossom Classic Committee, in a statement. “The return of the OBC has become a movement connecting people as one big community. As we look forward to year two, ‘The Remix,’ ― I look forward to providing attendees with energetic activations and experiences throughout the weekend.”