Building on its longstanding commitment to environmental sustainability, FIJI Water, a brand of The Wonderful Co., Los Angeles, has transitioned its iconic and best-selling 500- and 330-ml bottles to 100% recycled plastic (rPET) in the United States. The move is a substantial step in reducing plastic waste and replaces almost 65% of FIJI Water’s bottle volume in the United States with recycled material, it says. The company is committed to continue shifting its entire portfolio of bottle sizes to rPET by 2025.
“In our transition to recycled plastic, our intention is to make a truly meaningful and lasting environmental impact,” said Clarence Chia, senior vice president of marketing for FIJI Water, in a statement. “We are using recycled plastic to breathe new life into existing materials, while maintaining FIJI Water’s same great taste, look and quality that consumers come to expect from Earth’s Finest Water. We will continue to set ambitious targets to drive innovation and transformation in our approach and commitment to sustainability and look forward to building on this momentum.”