Dewey Crush appoints Kane Brown as chief flavor officer
The “Heaven” singer will work with the company to bring Dewey Crush to Tennessee and on tour
Delaware-based Dewey Beverage Inc., recently announced that country music star Kane Brown will serve as chief flavor officer. Launched in 2021, the company created the canned crush cocktail, Dewey Crush. The “Famous Friends” singer was introduced to Dewey Crush by a family member — he hadn’t heard of one until meeting his wife and spending time with her on the East Coast — and immediately fell in love, the company says. He joined the company initially as an early investor, but wanted more.
“To have the opportunity to team up with Dewey Crush and bring not only the drink, but the idea of summer fun, to Tennessee and on tour year-round, seemed like an easy decision to make,” Brown said in a statement. “Dewey Crush has been a hit with my friends at every stop on tour and is definitely my band’s new favorite drink.”