Skrewball Whiskey introduced a 100-ml can to its product lineup. This convenient option offers two servings of the sweet and savory flavored whiskey with no mixers, the company says.
The canned spirits category has seen a boom in the last year ― showcasing 123% growth ― as consumers seek convenient and portable products to integrate into their lifestyles, the company says. In tandem with this growth, the flavored whiskey category continues to grow at four times the rate of unflavored whiskey, it adds. As a category creator and industry innovator, Skrewball Whiskey sought to merge these two areas of consumer demand with the introduction of its new 100-ml can, the novel straight flavored whiskey offering in this format.
“Skrewball Whiskey was the first-to-market with peanut butter flavored whiskey and galvanized the recent growth of the flavored whiskey category, so we knew the next step was to offer a unique product that breaks the mold of what's on the market already,” said Carl Carlson, president of Skrewball Whiskey, in a statement. “Industry trends continue to indicate that consumers are gravitating toward portable canned options, and we want to offer Skrewball Whiskey’s premium taste and versatility to our community in an offering that meets their needs and consumption occasions.”
Debuting just in time for the summer, Skrewball Whiskey’s 100-ml size boasts the same smooth and nutty flavor in a convenient format that can be sipped by the pool, at a backyard barbecue, on the beach or anywhere in between, it adds.
“As the 100-ml can presents new lifestyle options, we’re excited to welcome more members to our Skrewball family,” said Brittany Merrill Yeng, co-founder of Skrewball Whiskey. “This new addition to our lineup is another step in the development of not only our company, but our community.”
Skrewball Whiskey’s 100-ml can is 70 proof (35% ABV). The canned spirit will be available in select markets across California, Colorado, New Mexico, Texas, Delaware, Illinois, Massachusetts, New York, Florida, Georgia, New Jersey, Wisconsin and Tennessee, with additional nationwide availability rolling out throughout the coming summer months.