Skrewball Whiskey introduced a 100-ml can to its product lineup. This convenient option offers two servings of the sweet and savory flavored whiskey with no mixers, the company says.
The canned spirits category has seen a boom in the last year ― showcasing 123% growth ― as consumers seek convenient and portable products to integrate into their lifestyles, the company says. In tandem with this growth, the flavored whiskey category continues to grow at four times the rate of unflavored whiskey, it adds. As a category creator and industry innovator, Skrewball Whiskey sought to merge these two areas of consumer demand with the introduction of its new 100-ml can, the novel straight flavored whiskey offering in this format.