Limited-edition launch coincides with Lost Treasures of Baja Island Sweepstakes
MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, is bringing summer flavors to stores. The original MTN DEW BAJA BLAST and MTN DEW BAJA BLAST Zero Sugar are returning, and will be joined by two new tropical flavors: MTN DEW BAJA MANGO GEM and MTN DEW BAJA GOLD. Additionally, for the first time, the flavor of BAJA BLAST will be available as an energy drink with the launch of MTN DEW ENERGY BAJA BLAST.
“BAJA BLAST is the ultimate summer vibe, and we wanted this year’s celebration to be bigger than ever,” said Fabiola Torres, PepsiCo Energy general manager and chief marketing officer, in a statement. “We know MTN DEW fans love BAJA BLAST and love energy drinks. This summer, for a limited time, fans can get the flavor they love, now with the added benefits of energy to get after whatever their day throws at them. There is a BAJA BLAST for everyone, and I think fans should try them all — the only challenge will be choosing a favorite.”