In the first round of the NCAA March Madness tournament, No. 15 seed St. Peter’s stunned No. 2 seed Kentucky in the East Region. A member of the Metro Atlantic Athletic Conference, the St. Peter’s Peacocks continued to upset higher-seeded teams, including No. 7 seed Murray State and No. 3 seed Purdue, and became the first No. 15 seed to advance to the Elite Eight in the tournament’s history. Packaging design also is “advancing” in innovative ways, with smart labeling, art-inspired labels, AI and even virtual tastings to engage consumers.
Regardless of how brands do it, standing out is key, particularly given the amount of competition in the beverage arena. “What makes your product different and why should someone care?,” asks John Nunziato, chief creative officer at New York-based Little Big Brands.
He notes that the structure of a package is a “hugely untapped differentiator.” “How can you make the product more convenient or give it more of a badge factor through the physical structure,” he explains.