In the battery-operated game “Operation,” players must carefully remove a “patient’s” Adam’s apple, water on the knee, or wrenched ankle with a pair of tweezers without touching the sides of the cavity or the large red lightbulb nose of “Cavity Sam” will go off. In an attempt to help athletes and fitness-minded consumers prevent bone and joint problems and to more fully recover after workouts, sales in the “sport recovery game” are climbing as consumers turn to these products to enhance their everyday lives.
According to Mordor Intelligence, the global recovery drinks market is growing at a compound annual growth rate (CAGR) of 6% during the 2019-2024 forecast period. The steady growth reflects broader trends in the sports nutrition marketplace, as these products move beyond the weight room and into the mainstream, it states.