Rugged cowboys riding horses in wide open spaces. A fire crackling alongside a Lone River that symbolically snakes through the high desert of Far West Texas. Assisted by “Follow It West,” a national TV advertising campaign featuring “Yellowstone” actor and Grammy-winning musician Ryan Bingham, the Texas-born and bred Lone River Beverage Co. and its lineup of agave-style hard ranch seltzers perfectly captures the pioneering spirit and tenacity of the American West.
For Lone River Beverage Co. Founder and CEO Katie Beal Brown, who was born and raised in Midland, Texas, the startup company she launched in spring of 2020 is rooted in a deeply personal way of life. The beverage company not only honors her family who have been riding the range as Texas ranchers for nearly 100 years, but also embraces the working class ideals of the Lone Star State.