Mamma Chia taps Gestalt Brand Lab in packaging rebrand
Packaging to roll out in first half of 2022
Mamma Chia, Carlsbad, Calif., is getting a fresh new look for 2022. Gestalt Brand Lab has completed a comprehensive re-branding project for the chia category innovator, completely refreshing the signature Mamma Chia ‘Goddess’ icon, updating the company color palette and developing all-new packaging for all products from Chia Seeds to Chia Beverages and Chia Squeeze pouches, it says.
All of Mamma Chia’s offerings now are aligned under a master design aesthetic, created specifically to reflect the company's dedication to celebrating inclusivity, diversity and body positivity. The modernized designs also aim to stand out on store shelves and leverage the brand’s longstanding equity with loyal consumers.