Keep The Happy in Happy Hour aids consumers participating in Dry January
Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps.
Dry January has become a cultural moment for so many, with an increasing number of consumers pledging to take a month-long break from alcohol. Health-Ade is enlisting innovative creators to produce custom Health-Ade mocktail recipes for alcohol-free lifestyle inspiration. Its motto: the party doesn't have to stop when the alcohol does.