“Dry January” is upon us. After the revelry and over consumption of the holidays, many people start the new year refraining from alcohol, trying to exercise and drink more water. In addition to helping consumers kick-start weight loss goals, no alcohol can foster better sleep, decrease hangovers, increase hydration and add a little extra green to the pocketbook. And trends indicate that alcohol abstinence is occurring beyond January.
Alcohol removal is becoming far more mainstream. “The big guns are all invested in the alcohol-free movement,” reports Lu Ann Williams, global insights director at Innova Market Insights, in a Nov. 23, 2021, press release. “Brands such as Guinness 0.0 alcohol free stout and Freixenet 0.0 sparkling rosé wine offer both familiarity and novelty to young, brand-conscious drinkers.”