Essentia Water, Bothell, Wash., introduced a large format offering of its ionized alkaline water: the Essentia Water 2 Gallon Box. Developed in response to increased consumer demand for larger format options, the 2 Gallon Box does not compromise on taste or hydration and is a more sustainable alternative to single-use bottles, the company says.
Each external box is made with recycled corrugate and is 100% recyclable, while the inside uses 80% less plastic than eight 1-liter bottles by volume. The multi-serve offering is ideal for use at-home in the kitchen, home office or gym and is also an ideal on-the-go hydration option for camping, road trips, sporting events and more, according to the company.
"This is an example of true product innovation in our category and our latest step in developing products that are both good for consumers and better for the planet," said Scott Miller, CEO of Essentia Water, in a statement. "Our 2 Gallon Box product innovation was led by extensive consumer research and a commitment to develop a larger format that would ensure the same overachieving taste of Essentia. This new multi-serve offering is made to fit more ways we live while also supporting a better environment."
Like its bottled counterparts, the 2 Gallon Box contains Essentia's ionized alkaline water with a pH of 9.5 or higher. The specially formulated bag and spout keep air out, extending freshness and consumption over time, as confirmed by internal testing and research for multi-serve uses.
The Essentia Water 2 Gallon Box begins rollout regionally at retailers including CVS and Walmart this month, with full distribution in early 2022 for a suggested retail price of $16.99.