Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, introduced BrewID, a next-generation technology platform designed to give consumers a customized coffee. The first brewer to feature this technology, the K-Supreme Plus SMART brewer with BrewID, now is available on Keurig.com.
BrewID technology recognizes the specific brand and roast of the K-Cup pod and automatically customizes the brew settings to the recommendations of the coffee expert who created it, the company says. BrewID unlocks customized settings for the more than 900 K-Cup pod varieties available in the Keurig system. Consumers also can put their own spin, by fine tuning it even more with an expanded range of temperature, strength and size settings, it adds.
“The K-Supreme Plus SMART brewer is the first offering within our next-generation portfolio of brewers, designed to enhance and elevate the at-home coffee experience," said Mauricio Leyva, president of Coffee Systems at Keurig Dr Pepper, in a statement. “With BrewID technology, consumers can create their perfect cup of coffee with every brew, delivering sophisticated convenience and our most personalized brewing experience yet.”
In addition to BrewID, the K-Supreme Plus SMART has a host of features:
- Connected Convenience: Consumers can save their coffee preferences, schedule a brew in advance or brew a cup from anywhere through the Keurig mobile app.
- SMART Auto-Delivery: BrewID helps to manage a consumer's pantry, with the ability to reorder K-Cup pods based on their consumption.
- MultiStream Technology: Keurig's most recent advanced brewing feature, MultiStream Technology, uses five streams of water instead of one to thoroughly saturate the coffee grounds to extract full flavor and aroma from every cup.
- Sleek Design: Premium black stainless-steel finish and a 78-ounce removable reservoir.
“This capability would not be possible without the strength of our coffee expertise and our robust partner network of coffee brands, which is why only Keurig could deliver this type of customization and variety selection,” Levya added.
At a suggested retail price of $199.99, the K-Supreme Plus SMART brewer with BrewID is available on Keurig.com, with plans for national expansion in Fall 2021 at preferred retailers including Best Buy, the company says.