In 2020, as the U.S. coffee market adjusted to an increased work-from-home culture and reduction of foodservice selections, coffee products experienced an uptick in purchases for use at home. As of May 16, the category is a $10.8 billion dollar category according to data from Chicago-based Information Resources Inc. (IRI), with most subcategories experiencing growth in the 52-week time period.
Data from 2020 showed that the growth of the caffeine-inducing beverage category largely was being driven by single-serve, convenient segments: ready-to-drink (RTD) and single-cup coffee. However, ground coffee remained ahead of RTD when it came to sales.