Launch coincides with Made For A Better Tomorrow campaign
Ice Mountain 100% Natural Spring Water, a spring water brand of BlueTriton Brands, launched its 100% recycled plastic (rPET) bottles.
The launch also coincides with Poland Spring Brand 100% Natural Spring Water, along with its five regional spring water sister brands, new national campaign – Made For A Better Tomorrow. The campaign highlights the six brands’ efforts to create new bottles from existing materials and establishes a new One-for-One Promise that commits to donate bottled water to communities in need for every pledge to recycle.