Ice Mountain 100% Natural Spring Water, a spring water brand of BlueTriton Brands, launched its 100% recycled plastic (rPET) bottles.
The launch also coincides with Poland Spring Brand 100% Natural Spring Water, along with its five regional spring water sister brands, new national campaign – Made For A Better Tomorrow. The campaign highlights the six brands’ efforts to create new bottles from existing materials and establishes a new One-for-One Promise that commits to donate bottled water to communities in need for every pledge to recycle.
Now, all six regionally distributed spring water brands offer bottles made with 100% recycled plastic that are 100% recyclable. This effort not only contributes to a circular economy where bottles are made with other bottles, but also can help keep plastic out of landfills, oceans and waterways, the company says.
With the new One-for-One Promise, for every person who pledges to recycle their bottle during the campaign, the regional spring water brands will donate a bottle of water back to that region. The brands are working with Feeding America and local organizations to reach communities that have been hard hit by COVID-19, recovering from storms, or facing longer-term water access issues.
The more people who pledge to recycle, the more water will be donated across all six brands, with a total minimum donation of nearly 200,000 and a maximum donation of nearly 3,000,000, half-liter bottles of water. The campaign ends Oct. 14.
“Now more than ever, people want to make a difference and are looking to connect with brands with purpose,” said Yumi Clevenger-Lee, executive vice president and chief marketing officer at BlueTriton Brands, in a statement. “Low recycling rates across the country and access to clean drinking water in some communities are two prevalent issues and our new campaign1 invites people to join us and help make a meaningful impact on both our planet and on the health of fellow Americans. This is an example of how we are bringing to life our passion to be a force for good and a force for growth.”