The company formerly known as Nestlé Waters North America announced that it has begun operating under a new corporate name: BlueTriton Brands. This announcement follows the completion of its acquisition by One Rock Capital Partners LLC, in partnership with Metropoulos & Co., from Nestlé S.A., on March 31.
Triton is a god of the sea in classical Greek mythology. Combined with the color blue, representing water, the new name reflects the Company’s role as a guardian of sustainable resources and a provider of fresh water, the company says. Moreover, BlueTriton signifies the company’s continued commitment as an independent business to sustainability and high-quality products and services, it adds.
“I am very excited to join with my One Rock partners and lead this company as we begin a new chapter together as BlueTriton, building on the rich heritage of our historic, iconic and beloved brands,” said Dean Metropoulos, chairman and interim chief executive officer of BlueTriton Brands, in a statement. “We have all become increasingly aware of how critical our products and their rapidly evolving innovations are to human wellness and our communities. Our unique U.S. and Canadian platforms provide us opportunities to touch every consumer, in all facets of their lives, and we look forward to strengthening our bonds with consumers and communities by leading with innovation and relevance.”
Tony W. Lee, managing partner of One Rock, added: “The company has an established reputation as a top provider of water and hydration that is favored by consumers across North America. We see significant opportunity to further the market leadership of BlueTriton and look forward to building on the strong foundation that exists in the business today.”
Dean Metropoulos, who has 40 years of experience operating and investing in successful food and beverage brands, added: “We proudly recognize that communities of today and generations to come depend on the company to be a good neighbor, responsible corporate citizen and faithful steward of our environment. We will continue to support the company’s commitment to being at the forefront of sustainable water management, advancing recycling and waste reduction, working toward carbon-neutral operations, and investing in, and partnering with, local communities to support a better world.”
BlueTriton consists of the former United States and Canadian operations of Nestlé Waters and offers an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged regional spring water and national purified water brands including Poland Spring Brand 100% Natural Spring Water, Deer Park Brand 100% Natural Spring Water, Ozarka Brand 100% Natural Spring Water, Ice Mountain Brand 100% Natural Spring Water, Zephyrhills Brand 100% Natural Spring Water, and Arrowhead Brand Mountain Spring Water; Pure Life and Splash.
Continuing a longstanding commitment to environmental leadership, the company has 27 production facilities across North America, 16 of which are Alliance for Water Stewardship (AWS) certified across 15 sites, with five of the certified facilities being AWS Platinum, the highest-level certification. The company also operates the direct-to-consumer and office beverage delivery service ReadyRefresh, a certified CarbonNeutral business.
In the coming months, the company will unveil additional branding changes including a new corporate logo, website and social channels. Until that time, additional updates and information can continue to be found at https://www.nestle-watersna.com.