GoodSport turns to milk to deliver effective hydration
Sports drink brand uses patent-pending formula, process to utilize milk in formulation
Chicago-based GoodSport Nutrition is launching GoodSport, a natural sports drink made from milk.
Milk is a natural source of the essential electrolytes and carbohydrates needed to provide effective hydration, the company notes. Scientific studies have shown milk hydrates better than traditional sports drinks and water. However, milk's consistency and protein content, which is slow to digest, were barriers for athletes before and during exercise, it adds.